About Me

You will never hear me say “lead generation.”

I use the term “Business Development.”

Business Development, in my opinion, requires building relationships.

Lead Generation asks:

“How do we get more people into the pipeline?”

Business Development asks:

“How do we build the right relationships that create long-term business?”

High-trust services are rarely impulse purchases.

People hire professionals because of:

🔹confidence

🔹credibility

🔹safety

🔹perceived expertise

🔹referrals

🔹familiarity

🔹relational trust

A random lead is not the same as:

“Three people told me I should call you.”

How do you build that on LinkedIn?

That is where I come in.

Everything I do on LinkedIn is about building your Expertise –

✅ Visibility

✅ Credibility

✅ Building Referral Relationships

My philosophy about LinkedIn is very different than most. It’s based on behavior and psychology.

How does the viewer respond to your profile?

Does your profile inspire trust?

Have you invited the viewer to take the next small step?

Have you done an adequate job at establishing credibility?

If you don’t care about your LinkedIn profile, why should anyone else?

𝑯𝒐𝒘 𝑰 𝒄𝒂𝒏 𝒉𝒆𝒍𝒑 -

Are you an Attorney, CPA or Financial Professional or other high-level Service Provider looking for:

✅ Professional & Personal Branding

✅ Profile Optimization (AI Search results)

✅ Business Development

✅ Thought Leadership

✅ Visibility

✅ Content Strategy

Without a website, using free LinkedIn, I built a vibrant business & brand. For 13 years I have been helping others do the same.

I worked with a startup that had experienced some business killing Public Relations pre-IPO. After just 4 months of working with them, stock prices jumped 124% in Q1 in part due to their social media strategy, increased goodwill, and brand awareness. After a year of building their strategy and brand, training their internal staff, I turned it over to them.

𝑾𝒐𝒖𝒍𝒅 𝒚𝒐𝒖 𝒍𝒊𝒌𝒆 𝒕𝒐:

🎯 finally, figure out how to use LinkedIn for your firm or business

🎯 stay Top of Mind with your Referral Partners

🎯 create a content marketing strategy that works

🎯 discover new ways to find and reach your ideal clients

When I’m not helping high-level professionals look great on LinkedIn, I spend time writing, following my 💚💛Green Bay Packers (I’m a shareholder), becoming the bionic woman, and leading San Rafael 2.0 in ProVisors. Hiking Limantour Beach and up to Phoenix Lake, and driving out to the coast for oysters are pretty wonderful, also. And, I am the author of Conversations with Skunks.