Success on LinkedIn depends on your mindset. Believe that LinkedIn works, and you are SO much closer to your next BIG opportunity.

I LOVE doing podcasts. I will have a few more great discussions to share soon.

Here are a few highlights from our conversation -

1. 67% of the C-Suite would rather watch a video than read text.

These are decision makers. They have very little time, but are looking for solutions. Give them a 45-second sound byte. Tell them a success story.

2. Posting once a week will increase your visibility by 62%

Do you have the time to post 4Xs per month? Schedule it and work at it only once a month.

3. LinkedIn IS NOT a direct conversion tool.

Someone may look at your profile 7 - 12Xs before the schedule meeting with you. It is a networking and nurturing tool.

4. The sexiest thing on LinkedIn right now is clarity.

Please don't make me work so hard to figure out what you do and who you do it for. Cryptic is not cute or clever. Be crystal clear.

Listen to the entire 26-minute episode by clicking here.

A little about the hosts -

Craig Andrews is a Partner and CEO of Beholder Agency, a prominent growth marketing agency. With a proven 20-year track record, he leads the agency's efforts in delivering marketing solutions to help businesses grow year after year.

He combines creativity and strategy to ensure clients achieve success, making Beholder Agency a go-to destination for effective growth marketing strategies and marketing services.

https://www.beholdermarketing.com/about/craig-andrews

Evan Polin is the President of Polin Performance Group, and he brings over 20 years of sales coaching and consulting experience to help his clients increase their sales.

Evan takes a customized approach to working with his clients as he focuses on the mindset, the plan, and the skills needed to exponentially increase sales. He is the co-author of the book Selling Professional Services the Sandler Way: Nobody Ever Told Me I’d Have to Sell.

https://www.polinpg.com/evan-polin

I will leave you today with this quote -

"One of the best lessons you can learn in life is to master how to remain calm. Calm is a superpower."