What is your definition of a "Badass?"
I'm a writer, and connotation is everything. Word usage changes constantly, and languages are in a state of continuous evolution.
This new version of Badass is something I can subscribe to.
Be assertive– but not aggressive.
Speak up - but don't be too loud.
Show confidence - but stay humble.
Last September, Alison Fragale published a book,
Likeable Badass: How Women Get the Success They Deserve
These are crazy times, and a little badassery is required.
Explore with me, what that means.
(From a recent Forbes article interviewing Fragale)
Wilding: What does it mean to be a likeable badass?
Fragle: A “likeable badass” is someone who shows up with a blend of two essential traits: capability and care. It’s about being both assertive and warm—demonstrating that you know what you’re doing, you’re good at it, and you genuinely care about others.
This combination of assertiveness and warmth is powerful; it’s the surest way to earn respect from others.
When people meet us, they subconsciously assess two things: our ability to get things done and our concern for others. These judgments aren’t random—they’re based on whether we can control our environment and get results (assertiveness), and whether we care about more than just ourselves (warmth).
This blend is crucial for respect, which opens doors to so many other good things in life.
In psychology, this concept is known as the “warmth-competence model,” or technically, the “interpersonal circumflex of person perception.” But let’s face it, “likeable badass” is a lot catchier!
In the article she tackles Imposter Syndrome and "not caring what others think."
We all need to bring our inner badass with us more often.
Where could you bring more warmth and competence to the situation?
"Making people laugh is challenging, so it’s often seen as a sign of intelligence and assertiveness, but it also creates a sense of joy and connection, conveying warmth. Similarly, helping others by offering advice shows competence (since you’re in a position to share knowledge) and warmth (because you’re using that knowledge to benefit others)."
You don't have to choose between being respected and being liked.
In my mind, it also speaks to boundaries. Deeper relationships come from knowing and respecting limits.
It also means taking courageous action when necessary. You are NOT a badass if you don't step up to the plate when things get rough.
And, it's badass to be resilient. Take the "slings and arrows" and maintain your integrity.
Clear boundaries – You say no when needed and stand up for yourself and others.
Confidence without arrogance – You believe in your worth, skills, and voice.
Courageous action – You take risks, speak the truth, and push through fear.
Self-respect – You don’t shrink to make others comfortable.
Resilience – You bounce back from setbacks, learning and growing stronger.
Warmth and empathy – You genuinely care about others and listen well.
Humility – You own your strengths but don’t need to boast.
Playfulness or humor – You don’t take yourself too seriously.
Integrity – You’re trustworthy, fair, and consistent.
Supportive energy – You uplift others instead of competing with them.
What are the Advantages?
Strong Personal Brand
Instant Trust & Rapport
You speak with Authority and
More opportunities come your way
Your Boundaries don't burn bridges
People want to work with you
Likeable without the Badass = a doormat
Badass without the Likeable = Offensive
How can you work to strike a balance and be your own version of a "Likeable Badass?"
Angela
Personal Update - June 3rd, I had a hip replacement. It went incredibly well, and I am recovering rapidly. I am so excited to reclaim my mobility and be past the constant pain. Thank you, everyone who texted, emailed, called, stopped over... I am SO well supported and extremely grateful!
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