What Does Good Content Look Like?

I know this is annoying but, it depends...

For every person, it will look a little different - If it is well branded and authentic for that professional.

You will have to work a little harder this edition—I'm just warning you. I'm going to ask you to look at lots of great examples and draw your own conclusions.

I have helped a lot of people discover their own personal brand. The truth is, we just reveal what is already there.

Mostly, I just give people permission to be themselves. To try, and fail, and experiment, until it feels right.

Here are some people brave enough to do just that -

Wayne Baxter is a podcaster and Senior Executive Wealth Manager for Cross Border professionals. The graphic at the top is from his podcast.

What he does right—The graphic clearly states the topic, features him and his guest equally, is easy to read and not too busy, and is well-branded. "Three Questions" is catchy. I have time to follow three Questions. 10? No.

The videos he shares on LinkedIn are just small snippets. You have to go elsewhere to hear the whole episode or subscribe. Always driving business objectives.

The Topics are super value-driven, actionable, and practical. He is positioning himself as an expert, a master connector, and a giver. The posts themselves are short.

Huge win.

Beth Carr is a Brand Growth, Messaging, and Marketing Strategist. Her posts are amazing. She uses storytelling to illustrate how brands can evolve and improve.

Most people tell, tell, tell you nothing.

Storytelling is an example of what you can do. It builds trust. People can see themselves in a good story.

Here is one of my favorites.

So engaging. And note the CTA at the bottom of the post. It's called a post signature and they work.

Follow Beth, her posts and her work are over the top.

Brian Le posts a series he calls "What I learned this week" It's organic. It's simple.

I absolutely love it. I can't wait to see the next one. Isn't that what good content should do?

Here's an amazing way to highlight an event.

Another Favorite.

My most favorite

Next up is Adrian Bray, Business Coach and Content star. His posts are so well-branded, I don't even have to look, I know it's Adrian. That's Brand Recognition.

Take a look at this.

Attention-grabbing headline, storytelling, relatable, offers value... What's not to like?

And, he consistently puts out great content. That's how you grab attention, establish yourself as a Thought Leader, and make conversion so much easier.

I talked to old friend/colleague, Chuck Shaver, yesterday. And I forgot to tell him how much I love his networking posts.

Also, so organic, so friendly. He just invites connection and exudes warmth and trust. It's such a great way to stay visible and relevant.

I look forward to seeing posts about his youngest. They're hilarious and memorable and relatable.

He has such a great sense of humor and it really shines through all his posts.

That's what a personal brand does. It makes you distinctive and helps you stand out from generic same ol', same ol'.

In a completely different category, Monika Krimendahl, a Digital Marketer and an event promo post.

This post for the ProVisors Chicago Women's Affinity Group (ChiWAG), caused me to go to the HUB and sign up for this event.

So well-branded and simple. So descriptive and inspiring. I had to go.

Great tag line, all the info you need in the graphic, great photos. Super job!

Finally, I wanted to share a really great carousel. If you follow me at all, you know I love carousels. But they are special and need to be used correctly, or they won't work.

This is an example of a sort of infographic or brochure of services. A signature piece that can be shared several times a year. Every other month would be about right.

This carousel is set up to auto play. My preference is to allow the viewer to scroll at their own pace.

Carousels can also be used for storytelling.

And one more.

A great post is informational, it reflects the personality of the professional, it is unique to them.

I hope these examples give you a better idea or what good content is and what it can do for you.

I'm not going to lie, it takes bravery to put yourself out there in a big bold way. To be vulnerable and share personal and raw things.

There might be haters. (There always are) You won't die.

And, your people will find you and love you and refer you.

Generic IS the kiss of death.

Take the time to figure out your voice and ROCK IT!

Until next time... 

Angela

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